Get Started
Fully CustomizableMOQ: 2,000 unitsSample time: 2–4 weeks for initial prototype

Custom Formula Development

From concept to shelf — our formulation team and partner labs develop bespoke pet care formulas tailored to your brand, with integrated OEM & ODM export services.

Your Vision, Our Expertise

Whether you need a unique scent profile, specific active ingredients, or a formula optimized for a particular market segment, our formulation program delivers custom solutions backed by 15+ years in pet care supply chain.

We handle everything from initial concept and prototype development to stability testing, regulatory documentation, and scale-up manufacturing — so you can focus on building your brand.

Key Benefit: 100% bespoke formulation tailored to your brand
Ideal for: Established brands, private label programs, and companies with unique market requirements
MOQ: 2,000 units
Sample Time: 2–4 weeks for initial prototype

Product Highlights

Understand this ODM line through function, target audience, usage scenarios, effect comparison, and core advantages.

Custom Formula Development — Function: Bespoke R&D From ConceptFunction

Bespoke R&D From Concept

Our formulation team and partner labs develop custom deodorant, grooming, or oral care formulas tailored to your brand and market.

Custom Formula Development — Ideal For: Unique IP & Multi-Market LaunchesIdeal For

Unique IP & Multi-Market Launches

Built for established brands, private label programs, and companies with specific ingredient or regulatory requirements.

Custom Formula Development — Use Scenario: Concept to Prototype to ShelfUse Scenario

Concept to Prototype to Shelf

From discovery consultation through sample evaluation, stability testing, and scale-up at GMP partner facilities.

Custom Formula Development — Effect Comparison: Off-Shelf vs. CustomEffect Comparison

Off-Shelf vs. Custom

Generic standard formulations versus fully bespoke actives, scent profiles, and market-specific claim positioning under your brand.

Custom Formula Development — Core Advantage: Full Compliance PackageCore Advantage

Full Compliance Package

Regulatory dossier, export documentation, IP terms negotiated upfront — one accountable partner from prototype to production.

Custom Development Process

1

Discovery consultation — understand your brand, target market, and product requirements

2

Concept formulation — our chemists develop 2–3 prototype options

3

Sample evaluation — receive samples for testing and feedback within 2–4 weeks

4

Refinement & optimization — iterate based on your feedback and performance data

5

Stability & safety testing — comprehensive validation before production

6

Scale-up at GMP-certified partner facilities with our QC oversight and global delivery

7

Regulatory dossier & export documentation — market-ready compliance package aligned with your target regions

Customization Options

Custom scent profiles and fragrance-free options
Specific active ingredients (enzymes, botanicals, probiotics)
Target market formulations (premium, budget, organic-certified)
Packaging design and private label branding
Multi-market regulatory compliance (FDA, EU REACH, APAC)
Exclusive formulation agreements and IP protection

MOQ, Lead Times & Documentation

Transparent commercial terms and export-ready documentation for global markets.

Minimum Order Quantities

  • Standard ODM deodorant & grooming lines: From 1,000 units
  • Oral care lines (oral spray, dental gel): From 2,000 units
  • Custom formula development: From 2,000 units
  • OEM (your formula): From 5,000 units

Typical Lead Times

  • Sample delivery: 7–10 business days
  • Mass production: 4–6 weeks
  • Full ODM project: 10–15 weeks

Documentation We Provide

  • Safety Data Sheets (SDS)
  • Certificates of Analysis (COA)
  • Stability & microbial test reports
  • FDA registration support documents
  • EU REACH / CLP compliance dossiers
  • Ingredient disclosure & INCI lists
  • Batch traceability records

Private Label & Packaging

Retail-ready formats coordinated with your brand guidelines and target market requirements.

  • Custom bottle shapes and sizes (100ml–500ml typical)
  • Multilingual label artwork and INCI disclosure
  • Eco-friendly material options and refill formats
  • Retail secondary packaging and display-ready cartons

Compare Our OEM & ODM Product Lines

Find the right starting formulation — or develop a fully custom formula for your brand.

FeatureBio-EnzymaticPlant-BasedGentle PuppyPet ShampooFur Cleaning MousseDetangling SprayCleaning WipesPet Oral SprayPet Dental GelTeeth-Cleaning PenPet ToothpasteCleansing WaterPaw Cleaning MousseClaw Care CreamEar Cleansing SolutionCat Calming SprayPet Repellent Spray
Best forPremium & eco-conscious brandsOrganic & sustainability retailersPuppy-focused & sensitive-skin linesFamily brands & routine bath linesWaterless grooming & senior careSalons & long-coat breedsTravel & everyday clean-upsLow — spray mistLow — finger/gauzePen-precisionBrush-requiredNone — water additiveUrban & travel-focused pet carePaw care & working-dog linesGrooming & veterinary ear hygieneFeline wellness & behavior brandsTraining & household-management brands
Key technologyEnzyme-based odor breakdown100% plant-derived activesHypoallergenic, pH-balancedMild surfactant base, barrier-safeExpanding dry-clean foamSlip agents + anti-static conditioningLow-lint nonwoven + cleansing solutionBreath freshnessPlaque controlPrecision spot careDaily brushing plaque careConvenience / zero-handlingSelf-foaming encapsulationHumectant + emollient + occlusivePlant-based cleansing + drying systemPlant-based environmental calming activesPlant-derived scent barrier
MOQ1,000 units1,000 units1,000 units1,000 units1,000 units1,000 units1,000 unitsDogs & cats (flavor-dependent)Dogs & cats; gradual introSmall breeds & cats; travelDogs & cats with brush trainingMulti-pet households1,000 units1,000 units1,000 units1,000 units1,000 units
Sample time7–10 business days7–10 business days7–10 business days7–10 business days7–10 business days7–10 business days7–10 business daysDaily breath convenience without brushingBrush-free plaque positioningTargeted single-tooth applicationOwners will brush dailyNo spray/gel/brush compliance7–10 business days7–10 business days7–10 business days7–10 business days7–10 business days
PositioningScience-backed odor eliminationClean-label, biodegradableSafe from 8 weeks+Everyday gentle bathWaterless coat refreshDetangle, condition, shineLick-safe all-over freshnessConfirm on inquiryConfirm on inquiryConfirm on inquiryConfirm on inquiryConfirm on inquiryConvenience grooming, rinse-freeMoisturize, repair, protectCleans, deodorizes, driesCalmer spaces, fewer stress behaviorsHumane area control, no contact
MOQ2,000 units2,000 units1,000 units1,000 units1,000 units
Sample policy10–14 business days10–14 business days7–10 business days7–10 business days7–10 business days

Why brands choose us

GMP-alignedPartner facility oversight
20+Export markets served
7–10 daysStandard sample delivery
Full dossierExport documentation included

Trusted by Brands Worldwide

We partner with pet care brands across North America, Europe, and Asia-Pacific.

What Partners Say

"We went from a rough concept to shelf-ready deodorizer SKUs in just under 14 weeks. Pu Yan ran stability tests and delivered INCI lists our US compliance advisor could sign off on without endless back-and-forth. Sample turnaround was consistently within 8 business days."

M.K., Head of ProductIndependent DTC pet care brand (confidential) · North America

"Our procurement team needed ISO 22716-aligned documentation and batch traceability for EU listings. Pu Yan arranged a virtual audit of their partner GMP facilityand shipped pilot cartons that passed inbound QC on the first inspection — rare for a first production run."

S.V., Private Label ManagerNorthern European pet specialty retail group · Europe

"We have worked with three OEMs before; Pu Yan's R&D team pushed back on a fragrance load that would have failed our retailer spec — saving us a full reformulation cycle. MOQ flexibility on the gentle puppy line let us test two pack sizes before committing to a 20-foot container."

J.R., VP Supply ChainUS pet products distributor · North America

"Southeast Asian marketplace listings require bilingual labeling and fast replenishment. Pu Yan coordinated EN/中文 artwork revisions and held production slots when our ranking spike doubled forecast — that level of responsiveness is uncommon at this MOQ tier."

L.C., Co-founderAPAC online pet brand · Asia-Pacific

Ready to Create Something Unique?

Our formulation experts are ready to help you develop a custom solution that perfectly matches your brand vision.